Privacy policy

Privacy Policy

Last Updated: April 8, 2026

Wayoflife operates this shop and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience (the "Services"). Wayoflife is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and share personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

1. What Personal Data Do We Collect or Process?

"Personal data" refers to information that identifies you or can be directly associated with you. It does not include data that has been anonymized so that identification is impossible. Depending on your interaction with the Services, we may collect:

  • Contact Information: Name, mailing address, billing address, shipping address, phone number, and email address.

  • Financial Data: Credit/debit card numbers, payment account information, transaction details, and payment confirmations.

  • Account Information: Username, password, security questions, and settings.

  • Transaction Information: Items viewed, items in cart, wishlists, purchases, returns, exchanges, or cancellations.

  • Communications: Information provided when contacting customer support or sending inquiries.

  • Device Information: Data about your device, browser, network connection, IP address, and unique identifiers.

  • Usage Information: How and when you interact with or browse the Services.

2. Sources of Personal Data

We collect data through the following:

  • Directly from you: When you create an account, make a purchase, or communicate with us.

  • Automatically: Through cookies and similar technologies when you visit our website.

  • From Service Providers: Third parties who perform services on our behalf (e.g., Shopify, payment processors).

3. How We Use Your Personal Data

We use your information for the following purposes:

  • Providing and Improving Services: Fulfilling orders, processing payments, managing your account, and personalizing your shopping experience.

  • Marketing and Advertising: Sending promotional communications and displaying targeted ads.

  • Security and Fraud Prevention: Authenticating accounts and investigating suspicious or illegal activities.

  • Communication: Providing customer support and responding to inquiries.

  • Legal Compliance: Complying with applicable laws and responding to legal processes.

4. How We Share Personal Data

We may share your data with:

  • Shopify: Our platform provider that processes data on our behalf.

  • Service Providers: Partners for IT management, payment processing, data analysis, and shipping.

  • Marketing Partners: To display personalized advertisements based on your activity.

  • Legal Authorities: When required by law or to protect our rights and safety.

5. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes your personal data to provide and improve the Services. For more information on how Shopify handles your data, please refer to the Shopify Consumer Privacy Policy.

6. Data Security and Retention

While we implement security measures, no system is "perfectly secure." We retain your personal data only as long as necessary to provide Services, resolve disputes, or comply with legal obligations.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Right to Access: Request a copy of the data we hold about you.

  • Right to Deletion: Request that we delete your personal data.

  • Right to Correction: Request updates to inaccurate information.

  • Right to Opt-Out: Object to targeted advertising or the "sale/sharing" of data.

  • Withdraw Consent: If we process data based on consent, you can withdraw it at any time.

8. Children's Data

The Services are not intended for children. We do not knowingly collect personal data from children under the age of majority in their respective countries.

9. International Transfers

Your personal data may be transferred, stored, and processed outside of your country of residence. When transferring data from the EEA or UK, we rely on recognized mechanisms such as Standard Contractual Clauses.

10. Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us via email at:

Email: mykolahlovgt@gmail.com

For the purposes of applicable data protection laws, we are the data controller of your personal information.